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Selena Gomez Announces New Partnership With Puma

Selena Gomez is adding yet another brand to her list of partnerships!

The Bad Liar singer announced her new partnership with Puma on Monday, sharing a new photo of herself in some Puma gear on her Instagram page, writing: “Officially a part of the fam @puma #pumapartner.”

According to Vogue, Selena will help design products and direct future campaigns with the brand, and will also be bringing more attention to Puma through her 127 million Instagram followers.

During her interview with Vogue, Selena also opened up on her new collaboration, saying:

“I’m really excited. When it comes to this whole world of fashion—that’s what I’m going to call it—I think it’s become this collaborative thing where streetwear and fashion blend into one. It’s a really beautiful thing because I see girls now feeling sexy in not even necessarily workout clothes, but clothes you could go work out in, then put on a cute pair of shoes and go out after. That’s what’s so crazy about now. Even just throwing something over a workout pant or just sweats, you kind of feel like you can do whatever you want.”

Selena Gomez for Puma

On the athleisure trend:

“I think it’s important to feel confident in what you wear. That’s all I really care about—I want to make sure anything I put on, I feel good in, because how you’re feeling on the outside really does affect how you are on the inside.”

On her workout wear:

“When I’m at home, it can be very intimate. Maybe just a sports bra and maybe some little spanky kind of cute things. And when I’m out, then it’s the typical: something slouchy that feels sexy that I can take off. It’s about layering and cute little socks.”

“I add little chains to my socks because it adds a little charm, a little sparkle to it. Little anklets, actually. Me and my assistant got a bunch from Japan when I was on tour. I went through this whole phase where I would just wear the anklet around and shower in it. It’s effortless. I lose things—for me, it’s got to be on me, you know what I mean?”

Selena Gomez for Puma

On how much thought she puts into her outfits:

“It depends. I don’t like when people feel like they need to put things together or be stressed about that. That’s what’s really cool about what Puma’s been doing lately. It’s all these pieces that you know are going to look good together, so it’s just kind of throwing this on, throwing that on.”

“I mean, at this point, my boyfriend and I share closets, and [we’re] just kind of throwing different ideas around. Sometimes I’ll throw on his Puma stuff and just go out with my shoes. I’ll just wear that as a little cute date-night dress or something to the movies. You want to feel confident in it. When you start stressing about it and feel you have to create this image . . . you shouldn’t feel that way.”

Check out more of Selena’s interview here!

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