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Selena Gomez Announces New Partnership With Puma

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Selena Gomez is adding yet another brand to her list of partnerships!

The Bad Liar singer announced her new partnership with Puma on Monday, sharing a new photo of herself in some Puma gear on her Instagram page, writing: “Officially a part of the fam @puma #pumapartner.”

According to Vogue, Selena will help design products and direct future campaigns with the brand, and will also be bringing more attention to Puma through her 127 million Instagram followers.

During her interview with Vogue, Selena also opened up on her new collaboration, saying:

“I’m really excited. When it comes to this whole world of fashion—that’s what I’m going to call it—I think it’s become this collaborative thing where streetwear and fashion blend into one. It’s a really beautiful thing because I see girls now feeling sexy in not even necessarily workout clothes, but clothes you could go work out in, then put on a cute pair of shoes and go out after. That’s what’s so crazy about now. Even just throwing something over a workout pant or just sweats, you kind of feel like you can do whatever you want.”

Selena Gomez for Puma

On the athleisure trend:

“I think it’s important to feel confident in what you wear. That’s all I really care about—I want to make sure anything I put on, I feel good in, because how you’re feeling on the outside really does affect how you are on the inside.”

On her workout wear:

“When I’m at home, it can be very intimate. Maybe just a sports bra and maybe some little spanky kind of cute things. And when I’m out, then it’s the typical: something slouchy that feels sexy that I can take off. It’s about layering and cute little socks.”

“I add little chains to my socks because it adds a little charm, a little sparkle to it. Little anklets, actually. Me and my assistant got a bunch from Japan when I was on tour. I went through this whole phase where I would just wear the anklet around and shower in it. It’s effortless. I lose things—for me, it’s got to be on me, you know what I mean?”

Selena Gomez for Puma

On how much thought she puts into her outfits:

“It depends. I don’t like when people feel like they need to put things together or be stressed about that. That’s what’s really cool about what Puma’s been doing lately. It’s all these pieces that you know are going to look good together, so it’s just kind of throwing this on, throwing that on.”

“I mean, at this point, my boyfriend and I share closets, and [we’re] just kind of throwing different ideas around. Sometimes I’ll throw on his Puma stuff and just go out with my shoes. I’ll just wear that as a little cute date-night dress or something to the movies. You want to feel confident in it. When you start stressing about it and feel you have to create this image . . . you shouldn’t feel that way.”

Check out more of Selena’s interview here!

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Kylie Jenner Checks out the Vera Wang NYFW Show, Signs New Deal with PUMA

Posted on 1 min read 24 views

Kylie Jenner showed off her new pink hairstyle on Tuesday (Feb 16) in New York City, where she attended the Vera Wang Fall 2016 Fashion Show during New York Fashion Week.

Wearing a gold dress from the designer and some black shades, Kylie sat front-row for the show, where she supported her sister Kendall Jenner as she walked the runway.


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@verawanggang

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@verawanggang

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In other news, it has just been reported that Kylie has signed a new deal with PUMA for a new partnership that will make Kylie a brand advocate, supporting her campaigns through her social media accounts.

Pictures: Getty


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Gigi Hadid & Bella Hadid Team Up for Rihanna’s NYFW Runway Show

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Getting to work for New York Fashion Week, models Gigi Hadid and Bella Hadid were spotted walking the runway on Friday (February 12) during Rihanna‘s FENTY PUMA fashion show.

Both sisters walked the runway in black ensembles from the new line, with Gigi taking to her instagram afterwards to share a snap of herself and Bella with Rihanna to thank the singer for the opportunity to walk in her show. She wrote: “What a legend. So blown away by this collection and show, @badgalriri. Thank you for making me a part of this night – you are everything. 👑 @puma #fentyxpuma”

Meanwhile, Bella also shared some instagram pics throughout the day of her time working on the show:

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Kitty #RihIsTheQueenTho #BrunchLook

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After the show, Gigi was spotted joining some of the other NYFW models at the Maybelline New York Fashion Week Party at the Dream Downtown Hotel.

Pictures: Getty


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