Ed Sheeran‘s love of Heinz Ketchup has finally resulted in his dream partnership with the brand and a brand-new commercial.
After announcing his partnership with Heinz earlier this month with a special edition of ‘Edchup,’ Ed debuted his new commercial for the brand on Monday (June 17).
The new ad is based off of Ed’s pitch to the ketchup company about what he thinks the ad should be, telling the story of a real experience he had bringing a bottle of Heinz Ketchup with him to a fancy restaurant.
“Okay guyz, so it actually happened,” Ed wrote on Instagram when sharing the video. “I sent a voice note to @heinz, and we made a whole tv spot around it. This is pretty much what I was aiming for in life. Ketchup ad > stadium tour. Full ad in my bio #EdChup#EdxHeinz#advert“
Check out Ed’s Heinz Ketchup ad below!
In the meantime, Ed is currently gearing up to release his upcoming Collaborations No. 6 album, which will officially drop on July 12.
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